A bit of a game-changer

QBE’s naming rights sponsorship of North Harbour Stadium was about to end.

It was time for another name – and a whole lot of new branding and print work.

ICG was tasked with carrying out the rebrand, which included billboard skins, lightboxes, signage hoardings in the stands, and interior signage throughout the stadium. All QBE logos were removed, new ‘North Harbour Stadium’ branding installed, and the sporting spirit of this distinctive venue revitalised.

We were delighted to work alongside both Auckland Council and Auckland Stadiums to make it all happen.

Not everyone gets to put a name up in lights for real – but it’s all part of the game for our print team.


  • Print
  • Installation


  • Signage
  • OOH
A bit of a game-changer