BlackWhite Redesign

Brief

SCG has long supported Resene with its creative, content and print needs, so it was a natural fit when it came to redesigning Resene BlackWhite magazine. Feedback from the industry showed the publication had become too text heavy, with readers preferring shorter, image-led inspiration. What once worked was now getting lost among an overwhelming volume of industry materials.

Execution

SCG supported the refresh from start to finish, from editorial and creative direction, through to print production. The content team refined each story to be shorter, more curated and purposeful, allowing visuals to take centre stage. The design team created a cleaner, more premium and modern publication. Once complete, Resene BlackWhite was printed in SCG's production facility and distributed.

Outcome

The refreshed Resene BlackWhite reflects the way today's architects, designers and specifiers consume information. It features purposeful stories, inspiring regional projects and practical technical advice, making it a publication people genuinely want to read. The refined design is clean, sophisticated and stands out among competing publications.