Dio Today Magazine

Brief

SCG has supported Diocesan School for Girls since 2017, delivering the design and print needs for their Dio Today magazine. The magazine was in need of a refresh after reader insights highlighted an opportunity for a more image-led publication that supported their content and was better tailored to their audiences.

SCG also developed a strategy and audience persona document covering students, parents and alumni, which helped to define reader needs, key content pillars and values to guide Dio Today’s redesign.

Execution

Dio Today was refreshed with a contemporary, image-led editorial approach, allowing for more concise, accessible stories, stronger photography and a flexible format that included single page features with QR codes linking to additional content online.

The strategy for the content helped Dio define their topics for today’s Dio community, from pastoral care and teaching, to facilities and school life.

Outcome

Dio Today is now a more visual, engaging and audience focused publication. It reflects both the Dio brand and the way its community consumes their content.

Grounded in audience insights and clear editorial pillars, the redesign has received positive feedback from both Dio and its readers.