Farmlander magazine

Brief:
SCG has proudly supported Farmlands with the content and design of Farmlander magazine since 2022, helping the brand connect to rural communities across New Zealand. After Farmlands’ recent brand refresh, developed by Special Group, around the new positioning ‘Rural never rests’, the magazine needed to reflect the updated identity while retaining its trusted editorial feel.

Execution:
SCG translated the new branding into a refreshed editorial design, updating the magazine's layout to align with Farmlands’ new identity. The first refreshed issue was released in June 2026, with SCG continuing to produce engaging, high-quality content and stories for each edition.

Outcome:
As one of its most important channels of communication, Farmlander brings the new Farmlands brand to life. Published and distributed nationwide three times per year, the magazine delivers a cohesive brand experience while continuing to provide valuable stories, insights and advice for New Zealand's farmers and growers.