Liquorland Christmas Campaign

As anyone in retail knows, the golden quarter is when the year is won or lost, which is why Liquorland engaged SCG to develop a Christmas campaign that not only celebrated the season but also, given the cost of living crisis, highlighted Liquorland's value offering at an expensive time of year. 

The campaign line double entendre 'Christmas means a great deal at Liquorland' alongside the bespoke campaign imagery and content, did the trick. Delivering both the quality cues and value messaging, worked wonders cutting through the Christmas clutter and resonating with their audience. 

The campaign was a huge success with Liquorland securing its largest-ever share of the marketing (during the campaign period) and producing their highest sales turnover. 

The campaign did in fact "mean a great deal" to Liquorland.


  • Brand Strategy
  • Creative Conceptualisation
  • Content development


  • Digital
  • Mailer
  • Point of Sale
  • Radio
Liquorland Christmas Campaign