One magazine - 34 covers

Brief:
For issue 88 of NZ Marketing magazine, the team wanted to create something special to celebrate the winners of the YouTube NZ Marketing Awards 2026 and reflect the event theme ‘Celebrating marketing from every angle’.

Execution:
Following the brief to produce something exceptionally special, SCG created 34 different magazine covers, reflecting both the 34 awards presented on the night.

What started as a scamped concept, moved to a detailed 3D render of the trophy and angular red background. This allowed the design team to capture it from different vantage points, creating 34 individual views that brought the ‘Celebrating marketing from every angle’ theme to life.

We refined each composition through adjustments to scale, positioning and lighting, then brought all 34 designs into production, turning one issue of NZ Marketing into a collection of unique covers.

Two special versions featured black trophies to represent the Supreme Marketing Excellence and Best Overall Marketing Campaign awards. The black covers made up less than 6% of the total print run, adding a rare collectible element to the issue.

Outcome:
The 34 cover concept brought together design, digital rendering and print production to push the traditional magazine format further, with each cover offering a different perspective on the same trophy.

Issue 88 is a memorable release that celebrates all 34 awards and showcased SCG’s ability to take an ambitious creative idea from concept through to print.