An uncommon solution for the 2018 Commonwealth Games
The NZ Olympic Committee wanted to feature photographs of athletes and events as they happened at the Games. The traditional route would require a dedicated designer to construct the layout, with different photographs for different billboards. To streamline (and speed up) this process, we created an online layout configurator. Through this CMS, lead agency Saatchi & Saatchi could load the photograph, choose the template, write the copy, preview it, and publish everything to the APNO network. At the other end, we built a widget on the Aerva Digital Signage CMS to run the APNO platform. Our widget picks up the published layout and displays it across all the different sized billboards – detecting the resolution and automatically matching the layout.