A birthday celebration – 20 summers old

Huffer is one of New Zealand’s most loved and iconic fashion brands, inspiring customers with the perfect balance of high-fashion and functional aesthetics since the 90s. So, when Huffer came to us wanting to make a big deal out of their 20th birthday celebrations, the stakes were high. They not only wanted to make a huge statement, as fashion is known for, they were also planning to move and open a number of stores that had to be ready in time for the campaign. No pressure.

Huffer was going all out, and we needed to deliver on pretty much every touchpoint in and around the stores – Huffer seasonal lookbooks with embossed cover, POS corflutes, window graphics and shop front signage, 3D letters, billboard skins and more. We transformed Huffer’s Newmarket, Britomart, Takapuna, Wellington and Albany stores


  • Print and production
  • Installation


  • Lookbooks
  • Point of sale
  • Signage
  • OOH
A birthday celebration – 20 summers old