Asahi Super Dry Nama Jokki Influencer Box

Brief:

Asahi Beverages developed a world-first innovation: the Asahi Super Dry Nama Jokki, a self-foaming can that creates a frothy head on opening, replicating draft beer straight from a mug. The challenge was to design packaging that showcased this unique product, while delivering an engaging experience that highlighted the can’s uniqueness, captured attention, and built nationwide excitement ahead of its release.

Execution:

SCG crafted a custom box that reflected the innovation of the Asahi Super Dry Nama Jokki can. The packaging featured a clever opening mechanism, inspired by the can’s wide-mouth design, lifting off entirely to enhance the reveal. This thoughtful detail turned unboxing into a memorable experience. By merging creativity with bold design, SCG elevated the product into a hype-worthy moment that captured attention long before the first sip.

Outcome:

The custom kits were sent to more than 250 influencers, generating widespread social engagement and building powerful pre-launch buzz. The campaign successfully amplified awareness and conversation around the Asahi Super Dry Nama Jokki can, with Asahi Beverages commending SCG’s creativity and impact in making the launch truly unforgettable.