Cleaning up the competition with smart solutions
Green Acres offers an award-winning Franchise system with professionals specialising in all areas of home and garden care. Business was booming, and not surprisingly, others wanted a piece of the pie. As a result, there was a steep rise in competitors entering the market. So, we needed to act or face having cobwebs build up on the business.
We came up with a proposition Kiwis loved – We clean, you shine. There’s a reason why kids don’t like doing chores – they’re boring. It’s no surprise that adults don’t like them either. So for a tidy little sum, Green Acres can do all the ‘boring’ jobs around homes to make them shine. And it’s not just the homes that can shine – people can shine too by enlisting our help to finally clear out the garden, or whatever it was the other half had been wanting done.
We built a full campaign around this proposition, driving traffic to the website through Facebook, Google Display Network and video programmatic buys. Each medium helped us champion the Green Acres brand profile and wider offering