Donna Nina Traditional Brazilian Cheese Puffs

Brief
Donna Nina required a packaging refresh for its Traditional Brazilian Cheese Puffs, one that would feel more modern, authentic, and premium. The previous design lacked shelf presence and failed to reflect the quality of the product. The goal was to enhance visibility, strengthen brand recognition, and ultimately drive sales.

Execution
SCG designed and produced new product pouches that celebrated both the product and its Brazilian heritage. Drawing inspiration from the architecture of Minas Gerais, the birthplace of Pão de Queijo, we wove these distinctive shapes into a refreshed logo, adding cultural depth and authenticity to the brand. The packaging combined bold colours, modern typography, and clear product cues to strengthen shelf presence, while durable, food-safe, and cost-efficient materials ensured the perfect balance of creativity and practicality.

Outcome
The redesign boosted shelf visibility and enabled Donna Nina to secure placement in seven Foodstuffs locations. It reinforced the brand’s premium positioning and was met with overwhelmingly positive feedback.
 

Client quote:
“We're currently in 7 Foodstuffs locations, and the work you guys did on the pouches have been instrumental in what we've been able to achieve so far. Thank you guys so much!!!”