NZ Post Rebrand

Overview

When NZ Post undertook a major nationwide rebrand, the scale of the project was immense – rebranding a fleet of more than 2,500 vehicles. To bring this vision to life, the organisation partnered with SCG, drawing on our expertise in large-scale brand implementation and precision vehicle graphics to ensure consistency and quality across every touchpoint.

Execution

Since the launch in 2021, SCG’s skilled production team and nationwide network of installers have transformed over 2000 vehicles, 420 Paxsters, and 30 long-haul vehicles, all finished in custom-manufactured brand colours for perfect uniformity. Supported by a bespoke online workflow management system, the rollout has been executed seamlessly across 32 locations from Whangārei to Invercargill, enabling efficient scheduling, quality control, and delivery. Together, NZ Post and SCG have created a bold, cohesive, and contemporary fleet that proudly represents one of New Zealand’s most trusted brands.