Glow Lab

Brief

Glow Lab approached SCG with an exceptional product and ambitious aspirations. Having developed a scientifically advanced range of cosmeceuticals, the team wanted to position their brand as pharmacy-grade skincare at supermarket prices – accessible yet premium. Their challenge was twofold: to refine the brand identity to reflect the balance of nature and science, and to establish a scalable marketing framework capable of supporting rapid growth across New Zealand and Australia.

Execution

SCG refined the brand positioning and developed a comprehensive packaging suite that captured the essence of “Nature and Science.” The result was a visually striking design system that stood out in a highly competitive retail environment while maintaining a sense of sophistication and trustworthiness. To support the launch, we created a full communications playbook, outlining every element of the rollout across both markets. To drive awareness and engagement, we prioritised digital advertising, enabling scalable reach and agile creative testing.

Outcome

The initiative delivered exceptional results, establishing Glow Lab as a standout brand in the skincare category and achieving strong consumer resonance across New Zealand and Australia. The strategic blend of data-driven digital marketing and beautiful, science-led design helped the brand achieve rapid growth and strong retail traction.