Liquorland 100 Toasts

Our objective: Get more people to engage with Toastmag.co.nz (and therefore encourage them to buy from Liquorland).

Liqourland: 100 Toasts

Toasts are emotional and engaging, inspiring us to spend time with people whose company we enjoy – over a few drinks of course!

Toasts are also a great way to capture attention. They’re the ultimate celebration of a ‘moment’, and invariably they’re raised amongst friends and family. For example: “I’d rather be here with the people in this room, than anywhere else or with anyone else.”

Toasts appeal to Liquorland’s bullseye target market because they’re extroverted and gregarious. They’re completely in their element when showcasing knowledge of beverages and brands – or raising a glass to something or someone special.

Therefore, toasts are a great way to get key audiences into Liquorland’s Toast magazine.

And Toast magazine provides us with an incredible resource to help us enjoy these moments with friends.