Making a scene on Broadway
Once a colourful shopping mecca, Westfield Newmarket had grown tired and worn. The hyper-competitive world of retail was moving forward fast, and the mall needed a makeover to match.
With plenty of promises and a heap of hype surrounding the renovation, each new store was under pressure to deliver something special.
Fortunately, our print team specialise in special.
Huffer commissioned ICG to produce illuminated 3D letters and lightboxes for their Newmarket store. Printed in striking black and white with stylish gold frames, the artwork was created for Tom Gould’s New York photography project for the brand.
It’s a look and feel that strongly resonates with Huffer’s unique personality, and adds a premium vibe to the store. It makes a statement – and that’s what we (and Huffer) do best.