Brand Identity

Brief:
MatchMe Money, an innovative New Zealand–based start-up, approached us to create their brand identity that aligned with their purpose of revolutionising the personal financing experience. They required a brand look and feel that communicated trust, transparency, innovation, and reliability, while also being modern to reflect their tech-driven focus.

Execution:
SCG delivered a complete brand system for MatchMe Money - building everything from the logo and brand guidelines to business cards, stationery, and assisted the visual design for their website that reflects innovation and customer focus. We created an impactful billboard campaign, supported by digital banners that generated awareness and recognition. Additionally. we developed a versatile merchandise suite - including clothing, mugs, bottles, pens, and umbrellas - that gave the brand a tangible presence.

Outcomes:
The brand positioning supports their ambition of becoming New Zealand’s leading digital platform for connecting customers with tailored financial products.