Miele Content Creation
Miele were looking to leverage star power to sell their star range of ovens and cooktops. So as creators of high-end kitchen appliances, they enlisted the help of kitchen maestro Michael Meredith – along with the skilled, creative and dedicated Dish team. Through the use of compelling video content, photography and writing, we took the viewer into Michael’s world of food brilliance alongside the Miele brand. He spoke about a special recipe his mother made, intriguing readers and viewers all over Australasia. We then leveraged the content to encourage readers and viewers to sign up for Miele’s cooking classes. We created and produced all the advertising material needed for the cooking classes – from flyers and A1 boards through to video production – while ensuring it could be used in both Australia and New Zealand.