ThinkTV

Brief

Dispel the myth that TV is dead and excite top marketers about advertising on television.

Execution

A standalone special issue of NZ Marketing magazine laid out case studies from brands that catapulted to success using TV ads, alongside compelling articles from leading industry figures. The message was television, but the medium was a print package that popped. ThinkTV supported the special issue with television commercials and a nationwide billboard campaign.

Results

The special issue ignited a conversation about TV advertising among Aotearoa’s marketers. Publishing under a trusted masthead leant weight to the ideas presented, while the magazine format was an ideal method to serve complex ideas in a beautiful, digestible way. NZ Marketing magazine’s TV Advertising Paradox special issue is long-term a resource for ThinkTV.