Packaging with a point of difference

Brief

When Good George Brewing set out to launch their limited-edition Big Pecker Barrel Aged Gin for Father’s Day, they wanted packaging that was as bold and distinctive as the product itself. Crafted with 15 botanicals – including Mosaic and Galaxy IPA hops – and aged in red wine and French oak barrels, the gin was a celebration of flavour and craftsmanship.

Execution

The result was a standout piece of packaging that reflected the bold identity of Good George Brewing while reinforcing SCG’s reputation for award-winning print craftsmanship.

Outcome

The Big Pecker Gin box received widespread acclaim, earning Gold in the Paper & Board Packaging category and garnering glowing customer feedback.

Pride in Print Awards - Gold Award Winner