Store fitouts

Overview

Petdirect is one of New Zealand’s fastest-growing pet retailers, expanding from a thriving online business into physical stores nationwide. To support this evolution, SCG manages the design, production, and installation of Petdirect’s store signage, vehicle branding, and environmental graphics, ensuring that every site captures the brand’s playful energy and polished retail aesthetic. Each project involves a complete exterior and interior rebrand, including full building wraps in Petdirect Green, illuminated signage, ACM panels, digital and video screens, 3D laser-cut logos, and feature lighting. SCG also manages vehicle and truck wraps, ensuring the brand maintains a cohesive, high-impact presence both in-store and on the road. Through meticulous production and installation, SCG continues to bring Petdirect’s bold, customer-friendly identity to life across New Zealand.

Execution

To date, SCG has completed three full store fitouts in Takapuna, Mt Roskill, and Tower Junction, Christchurch, with Mt Wellington currently in progress and scheduled to open in 6–8 weeks. The rollout also includes two distribution centres in Auckland and Christchurch, with a further 20 stores planned to open over the next five years – averaging two new stores every six months.