Reeling in sales, engagement and foot traffic

There’s a significant amount of cross shopping in the fishing category. Typically, a customer will have an account with at least two, if not all of the key players. February-March is typically a very lucrative time for brands to re-engage with customers to ensure they’re top of the list and score big “back to work” orders for the year.

We devised an idea using gamification linked to customers, in-store staff and co-branded key suppliers (to increase the prize pool). It proved a fabulous talking point and a perfect accompaniment leading up to the annual Ideal Fishing Tournament.

We created and delivered all promotional mechanics, as well as all creative and sell-in communications. We also sourced the prize pool and managed all advertising communications including mailers, DM, in-store POS packages, statement stuffers, eDMs, website content and competition entry elements.