Packaging design and development

Brief

Saw-Skin is a product range that is designed to protect and extend the life of tools and equipment. Created for tradespeople and DIY enthusiasts, the product provides protection against rust, corrosion, and everyday wear. As a new product entering the market, Saw-Skin partnered with SCG to develop packaging and in-store display solutions that would clearly communicate its toughness and quality while appealing to a trade-focused audience.

Execution

SCG led the end-to-end creative process – from packaging design and development to FSDU concepting, prototyping, and execution. Every element was built to reflect the brand’s strength and practicality, incorporating bold visual cues and clean, functional layouts suited for hardware retail environments. The resulting packaging and display suite ensured brand consistency and visual impact across all retail touchpoints.

Outcome

The collaboration delivered a retail presence that positioned Saw-Skin as a credible and eye-catching new entrant in the tool care market. The launch achieved strong brand recognition, successfully connecting with trade professionals and DIY customers alike. Saw-Skin products are now available through selected retailers nationwide, establishing a strong foundation for continued growth.

"The creativity and direction from the SCG team took our packaging from concept to shelf with real impact — we couldn’t have done it without them."