Sweet new look for SweetNZ

Sugar Free Foods were looking for a design revamp to aid wider acceptance and uptake of their product range. This was part of a larger strategic plan to evolve communications and channels to gain market share across both consumers and retailers.

This design revamp first looked at the colour palette and logo, with variations across a range of products and fonts, then led to a label design that includes simple-to-understand iconography. The result is a simple, clean, subtle and refreshing brand lockup that works across a range of products to ensure distinct visual cohesively across the shelf.