YouTube NZ Marketing Awards 2026

Brief:

The YouTube NZ Marketing Awards celebrate the very best in marketing excellence across Aotearoa. For 2026, SCG was briefed with developing a theme and bringing it to life through a bold and cohesive visual identity that carried across every stage of the awards.

Execution:

SCG created the theme ‘Celebrating marketing from every angle’ and developed the complete design system for the YouTube NZ Marketing Awards 2026. From the logo, colour palette, fonts and graphics, the design provided a flexible identity that evolved across each phase of the campaign, building anticipation from the beginning call for entries through to the finalists, winners and the awards night itself.

The creative was rolled out across digital, print and event collateral. This included finalist and winner tiles, awards programmes and wayfinding signage, as well as installing key branded features such as the NZ Marketing lightbox and YouTube photo wall for an entertaining and consistent experience throughout the venue.

The theme continued into issue 88 of NZ Marketing magazine where SCG created 34 different covers directly reflecting the 34 awards presented on the night.

Outcome:

A distinctive and connected identity brought the 2026 awards theme to life across every touchpoint. From the first call to enter, to the final magazine covers, SCG delivered a cohesive campaign and event experience that celebrated the people, ideas and work shaping marketing in New Zealand.