SCG Blog

Molly Woppy and SCG: Partnering for Environmentally Friendly Packaging

Introduction: In today's world, where environmental sustainability is of utmost importance, businesses that prioritise eco-friendly practices stand out from the crowd. Molly Woppy, a renowned New Zealand-based cookie company, is a shining example of such a business. With a commitment to minimizing t..........

Digital Data Measurement: It’s Not Rocket Surgery

Don’t be a Sith Lord about media.

Customer Centric Marketing 101 - Guide to developing customer profiles

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define

Customer Centric Marketing - Watch out for flying cars!

The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........