A simple guide to AEO and why relevant content matters
- by Marcus Hawkins
Introduction People are moving away from scrolling through the blue links. They're asking ChatGPT, Gemini, and Perplexity to do the heavy lifting instead. (People are inherently lazy!)
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ContentOS - Bridging the gap between content strategy, development and management
- by Marcus Hawkins
We have developed content strategies for some of New Zealand's biggest brands for many years. The process we follow closely aligns with our brand and comms development structures, but differs in key ways in persona and pillar development. (Am more than happy to show examples - just get in touch!)
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5 signs that you need to think about outsourcing content development
- by Marcus Hawkins
Your content calendar is half-empty, your team is stretched, and that blog series you planned three months ago still has not moved past the ideas phase. Sound familiar?
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SCG’s AI Manifesto: the story begins
- by Marcus Hawkins
We recently completed our initial internal AI manifesto for SCG. Simply put, it’s a set of guidelines that helps our teams navigate through the noise and produce better outputs for our clients and audiences.
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Molly Woppy and SCG: Partnering for Environmentally Friendly Packaging
- by Marcus Hawkins
Introduction: In today's world, where environmental sustainability is of utmost importance, businesses that prioritise eco-friendly practices stand out from the crowd. Molly Woppy, a renowned New Zealand-based cookie company, is a shining example of such a business. With a commitment to minimizing t..........
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Customer Centric Marketing 101 - Guide to developing customer profiles
- by Marcus Hawkins
Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define
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Customer Centric Marketing - Watch out for flying cars!
- by Marcus Hawkins
The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........
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A simple guide to AEO and why relevant content matters
Posted at 18 Sept 2026, 1:58:08 pm
7 points to help you choose an Event partner
Posted at 11 Sept 2026, 4:52:50 pm
ContentOS - Bridging the gap between content strategy, development and management
Posted at 27 Aug 2026, 4:53:30 pm
5 signs that you need to think about outsourcing content development
Posted at 25 Aug 2026, 3:08:24 pm
SCG’s AI Manifesto: the story begins
Posted at 9 Jul 2025, 1:34:24 pm
A simple guide to AEO and why relevant content matters
Posted at 18 Sept 2026, 1:58:08 pm
Award winning print
Posted at 22 Jun 2022, 5:14:32 pm
SCG’s AI Manifesto: the story begins
Posted at 9 Jul 2025, 1:34:24 pm
SCG bestowed with Sustainability Award
Posted at 27 Jun 2022, 12:37:27 pm
ContentOS - Bridging the gap between content strategy, development and management
Posted at 27 Aug 2026, 4:53:30 pm