SCG Blog

SCG’s AI Manifesto: the story begins

We recently completed our initial internal AI manifesto for SCG. Simply put, it’s a set of guidelines that helps our teams navigate through the noise and produce better outputs for our clients and audiences.

Embracing the tangible power of print

As the world gravitates towards an increasingly digital future and costs continue to soar, it’s no surprise the value of a printed magazine often appears to be one area where expenses can be cut. While these concerns may provide grounds for exploring cheaper digital alternatives, they can also serve..........

Molly Woppy and SCG: Partnering for Environmentally Friendly Packaging

Introduction: In today's world, where environmental sustainability is of utmost importance, businesses that prioritise eco-friendly practices stand out from the crowd. Molly Woppy, a renowned New Zealand-based cookie company, is a shining example of such a business. With a commitment to minimizing t..........

SCG bestowed with Sustainability Award

A longstanding commitment to sustainability initiatives saw SCG bestowed with the coveted Sustainability Award at the 2022 Pride In Print Awards.

Award winning print

On Friday the team celebrated excellence in our field at the 2022 Pride in Print Awards with the best in the industry from around the country. We netted 8 golds and 10 highly commended awards, including the prestigious business award for sustainability. We have also now reached a grand total of 50 P..........

Soar Print and ICG have merged, creating Soar Communications Group (SCG)

Soar Print and Image Centre Group (ICG) have merged into a new business The new business, Soar Communications Group (SCG) will draw on the print, logistics and packaging expertise of Soar Print combined with the creative, publishing and large format expertise of ICG. While servicing different client..........

The ICG 100 % project - going beyond normal range to protect our ICG whānau.

As well as going beyond normal range with the Jabba buses ICG is committed to keeping all our whānau safe and is encouraging all staff working in our building to get the jab.

3 reasons why buyers might be choosing the  other guy instead of you

Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.

Digital Data Measurement: It’s Not Rocket Surgery

Don’t be a Sith Lord about media.

Virtue Signalling: Which side are you on?

Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?

Going for Gold on sustainability

Lessons learned from 2018's advertising

In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.

Iced Christmas Gingerbread Cookies

Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.

The 2018 retail recap

ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.

Orange and Miso Mustard Glazed Ham

Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze. Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS

Creativity and innovation

When it comes to innovation and creativity, all minds are not created equal.

A brand new world: five steps to branding success

Have a story to tell (and do it consistently well).

The power of print

Telling tales

All writing requires the storyteller's art

Sustainability: we’ve got it in the bag

Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.

30 years - a Short Time in Geology, but a Long Time in Technology

How to choose your digital signage platform

Customer Centric Marketing 101 - Guide to developing customer profiles

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define

Upping the exposure: a peek inside the ICG photography studio

Customer Centric Marketing - Watch out for flying cars!

The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........

Driving your dollars further: ICG’s vehicle wrap team

Is a vehicle wrap worth the investment? The numbers tell a compelling story. Up to a thousand people a day may see a wrap depending on traffic flow and volume. It continues to attract eyeballs in car parks and driveways. It’s a one-off advertising spend that arguably offers more exposure for less mo..........