SCG Blog

SCG bestowed with Sustainability Award

A longstanding commitment to sustainability initiatives saw SCG bestowed with the coveted Sustainability Award at the 2022 Pride In Print Awards.

Award winning print

On Friday the team celebrated excellence in our field at the 2022 Pride in Print Awards with the best in the industry from around the country. We netted 8 golds and 10 highly commended awards, including the prestigious business award for sustainability. We have also now reached a grand total of 50 P..........

Soar Print and ICG have merged, creating Soar Communications Group (SCG)

Soar Print and Image Centre Group (ICG) have merged into a new business The new business, Soar Communications Group (SCG) will draw on the print, logistics and packaging expertise of Soar Print combined with the creative, publishing and large format  expertise of ICG. While servicing different clien..........

The ICG 100 % project - going beyond normal range to protect our ICG whānau.

As well as going beyond normal range with the Jabba buses ICG is committed to keeping all our whānau safe and is encouraging all staff working in our building to get the jab.

3 reasons why buyers might be choosing the  other guy instead of you

Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.

Digital Data Measurement: It’s Not Rocket Surgery

Don’t be a Sith Lord about media.

Virtue Signalling: Which side are you on?

Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?

Going for Gold on sustainability

Lessons learned from 2018's advertising

In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.