SCG Blog

Soar Print and ICG have merged, creating Soar Communications Group (SCG)

Soar Print and Image Centre Group (ICG) have merged into a new business The new business, Soar Communications Group (SCG) will draw on the print, logistics and packaging expertise of Soar Print combined with the creative, publishing and large format  expertise of ICG. While servicing different clien..........

The ICG 100 % project - going beyond normal range to protect our ICG whānau.

As well as going beyond normal range with the Jabba buses ICG is committed to keeping all our whānau safe and is encouraging all staff working in our building to get the jab.

3 reasons why buyers might be choosing the  other guy instead of you

Buyer personas have becoming hugely important in B2B marketing, and it’s understandable why: you need to know who your audience is before you can create content that’s useful for them.

Digital Data Measurement: It’s Not Rocket Surgery

Don’t be a Sith Lord about media.

Virtue Signalling: Which side are you on?

Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?

Going for Gold on sustainability

Lessons learned from 2018's advertising

In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.

Iced Christmas Gingerbread Cookies

Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.

The 2018 retail recap

ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.