A simple guide to AEO and why relevant content matters
- by Marcus Hawkins
Introduction People are moving away from scrolling through the blue links. They're asking ChatGPT, Gemini, and Perplexity to do the heavy lifting instead. (People are inherently lazy!)
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7 points to help you choose an Event partner
- by Ritchie Harvey
How do you tell the difference between an event agency that's genuinely going to deliver and one that's just good at pitching? It's a question every marketing manager in New Zealand faces, and the answer isn't buried in agency rankings or directory listings.
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ContentOS - Bridging the gap between content strategy, development and management
- by Marcus Hawkins
We have developed content strategies for some of New Zealand's biggest brands for many years. The process we follow closely aligns with our brand and comms development structures, but differs in key ways in persona and pillar development. (Am more than happy to show examples - just get in touch!)
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5 signs that you need to think about outsourcing content development
- by Marcus Hawkins
Your content calendar is half-empty, your team is stretched, and that blog series you planned three months ago still has not moved past the ideas phase. Sound familiar?
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SCG’s AI Manifesto: the story begins
- by Marcus Hawkins
We recently completed our initial internal AI manifesto for SCG. Simply put, it’s a set of guidelines that helps our teams navigate through the noise and produce better outputs for our clients and audiences.
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Embracing the tangible power of print
- by SCG Media - Business Insights Team
As the world gravitates towards an increasingly digital future and costs continue to soar, it’s no surprise the value of a printed magazine often appears to be one area where expenses can be cut. While these concerns may provide grounds for exploring cheaper digital alternatives, they can also serve..........
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Molly Woppy and SCG: Partnering for Environmentally Friendly Packaging
- by Marcus Hawkins
Introduction: In today's world, where environmental sustainability is of utmost importance, businesses that prioritise eco-friendly practices stand out from the crowd. Molly Woppy, a renowned New Zealand-based cookie company, is a shining example of such a business. With a commitment to minimizing t..........
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SCG bestowed with Sustainability Award
- by Bobbie Gray
A longstanding commitment to sustainability initiatives saw SCG bestowed with the coveted Sustainability Award at the 2022 Pride In Print Awards.
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Award winning print
- by Bobbie Gray
On Friday the team celebrated excellence in our field at the 2022 Pride in Print Awards with the best in the industry from around the country. We netted 8 golds and 10 highly commended awards, including the prestigious business award for sustainability. We have also now reached a grand total of 50 P..........
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Orange and Miso Mustard Glazed Ham
- by ICG
Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze. Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS
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A simple guide to AEO and why relevant content matters
Posted at 18/09/2026, 1:58:08 pm
7 points to help you choose an Event partner
Posted at 11/09/2026, 4:52:50 pm
ContentOS - Bridging the gap between content strategy, development and management
Posted at 27/08/2026, 4:53:30 pm
5 signs that you need to think about outsourcing content development
Posted at 25/08/2026, 3:08:24 pm
SCG’s AI Manifesto: the story begins
Posted at 9/07/2025, 1:34:24 pm
Award winning print
Posted at 22/06/2022, 5:14:32 pm
SCG’s AI Manifesto: the story begins
Posted at 9/07/2025, 1:34:24 pm
SCG bestowed with Sustainability Award
Posted at 27/06/2022, 12:37:27 pm
Embracing the tangible power of print
Posted at 14/08/2023, 10:37:51 am