SCG Blog

Creativity and innovation

When it comes to innovation and creativity, all minds are not created equal.

A brand new world: five steps to branding success

Have a story to tell (and do it consistently well).

The power of print

Telling tales

All writing requires the storyteller's art

Sustainability: we’ve got it in the bag

Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.

30 years - a Short Time in Geology, but a Long Time in Technology

How to choose your digital signage platform

Customer Centric Marketing 101 - Guide to developing customer profiles

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define

Upping the exposure: a peek inside the ICG photography studio

Customer Centric Marketing - Watch out for flying cars!

The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........