SCG Blog

The 2018 retail recap

ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.

Orange and Miso Mustard Glazed Ham

  Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze.  Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS

Creativity and innovation

When it comes to innovation and creativity, all minds are not created equal.

A brand new world: five steps to branding success

Have a story to tell (and do it consistently well).  

The power of print

Telling tales

All writing requires the storyteller's art

Sustainability: we’ve got it in the bag

Here at ICG, we‘re always looking for new ways to do our bit for sustainable processes.

30 years - a Short Time in Geology, but a Long Time in Technology

How to choose your digital signage platform

Customer Centric Marketing 101 - Guide to developing customer profiles

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define