SCG Blog

Virtue Signalling: Which side are you on?

Is virtue signalling a smart way to demonstrate brand relevance, or a seriously risky business?

Going for Gold on sustainability

Lessons learned from 2018's advertising

In 2015 ad contrarian Bob Hoffman declared “TV isn’t dying, it’s just having babies”, and looking back at the best ads of 2018, this year has been an example of that.

Iced Christmas Gingerbread Cookies

Contributed by dish It’s hard to give the number of cookies this recipe will make, as it depends on what size cutters you use. Mine were assorted and I stamped out 40 by re-rolling all the scraps and doing a second cut.

The 2018 retail recap

ICG’s editorial team from NZ Retail and The Register, Sarah Dunn and Courtney Devereux, share some insights from the last 12 months.

Orange and Miso Mustard Glazed Ham

Contributed by dish It’s hard to go past a beautiful baked ham on the Christmas table. The miso paste adds a wonderful depth of flavour to the glaze. Recipe by Claire Aldous Photography by Vanessa and Michael Lewis From issue #81 INGREDIENTS

Creativity and innovation

When it comes to innovation and creativity, all minds are not created equal.

A brand new world: five steps to branding success

Have a story to tell (and do it consistently well).

The power of print

Telling tales

All writing requires the storyteller's art