SCG Blog

Customer Centric Marketing 101 - Guide to developing customer profiles

Understanding who your audiences are and their wants and needs is critical and developing profiles around these audiences doesn't just inform creative and media choices. Amongst a myriad of other uses they guide the content that needs to be crafted to entice people, help define

Upping the exposure: a peek inside the ICG photography studio

Customer Centric Marketing - Watch out for flying cars!

The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........

Driving your dollars further: ICG’s vehicle wrap team

  Is a vehicle wrap worth the investment? The numbers tell a compelling story. Up to a thousand people a day may see a wrap depending on traffic flow and volume. It continues to attract eyeballs in car parks and driveways. It’s a one-off advertising spend that arguably offers more exposure for less ..........