SCG Blog

Customer Centric Marketing - Watch out for flying cars!

  • by Marcus Hawkins
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The idea of understanding your customers needs, monitoring their actions and sending targeted messaging based on those behaviours is incredibly exciting and gets us closer to being truly useful to customers and in turn getting more returns on our marketing investment. Done right, it should be some s..........

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Driving your dollars further: ICG’s vehicle wrap team

  • by ICG
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  Is a vehicle wrap worth the investment? The numbers tell a compelling story. Up to a thousand people a day may see a wrap depending on traffic flow and volume. It continues to attract eyeballs in car parks and driveways. It’s a one-off advertising spend that arguably offers more exposure for less ..........

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